Property news or promotion: how can you tell?

Useful news identifies the source, date, geography and actual change. Promotion may select a number or story to support an offer. Before altering your plans, return to the original source and check whether the conclusion concerns a market, sample or single development.

Practical steps

1. Find the original report and methodology rather than relying only on reposts
2. Separate publication date from the period measured by the data
3. Ask what missing information could change the interpretation

General guidance. Consult qualified professionals on legal, financial and technical matters specific to your transaction.