How should you assess footfall outside a shop?

A busy street does not automatically supply customers for your business. Observe activity at different times, visit patterns and frontage visibility. Relate observations to your intended customers without collecting personal data, and distinguish passing traffic from actual shop visits.

Practical steps

1. Count activity over equal periods on different days and at different times
2. Observe walking direction, obstructions and nearby stopping places
3. Compare locations using the same criteria before estimating suitability

General guidance. Consult qualified professionals on legal, financial and technical matters specific to your transaction.